What we see: Coaches as professionals
What we do: Advancing the profession of coaching
How we do it:
- Connect our members, and the coach community, to foster peer-to-peer learning and leadership opportunities;
- Promote the profession of coaching and the value of a coach, by providing a collective voice for the needs of coaches and for the valuable role coaches play; to the media, government, within the sport system and to the public;
- Regulate the profession of coaching and protect the public interest by ensuring our members obey a high standard and code of ethical conduct; and
- Serve our members with access to services and benefits that aid their daily professional lives.