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About us

What we see:
  • Coaches as professionals

What we do:

  • Advancing the profession of coaching

How we do it:

  • Connect our Licensed and Registered Coaches, and the coach community, to foster peer-to-peer learning and leadership opportunities;
  • Promote the profession of coaching and the value of a coach, by providing a collective voice for the needs of coaches and for the valuable role coaches play; to the media, government, within the sport system and to the public;
  • Regulate the profession of coaching and protect the public interest by ensuring our coaches obey a high standard and code of ethical conduct; and
  • Serve our Licensed and Registered Coaches with access to services and benefits that aid their daily professional lives.


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