The 2004 Athens Summer Olympics Games were the precipice for Coaches of Canada to launch its major games strategy entitled “Coach House”. Coaches of Canada (then the CPCA) had its first official presence with the Executive Director on-site and available to coaches 24/7. The strategy formalized and grew from membership feedback, on-site Games assessments and consultations with Canadian coaches. Development of the strategy expanded to encompass five main pillars of focus:

• coach standards,
• coach support,
• coach performance,
• communication, and
• on-site non-mission "Coach House".

In March 2006, Commonwealth Games Canada (CGC) and Coaches of Canada recognized that supporting coaches in the Commonwealth Games was one of the most significant ways to positively impact the quality of experience for all involved: coaches, athletes and Mission staff. CGC and Coaches of Canada entered into a joint partnership, showcasing the first formal Coaches of Canada “Coach House”.

The long-term view of the “Coach House” is that it will emerge as both a place to support Canada’s coaches and as a venue and means to recognize, showcase and celebrate the contribution and advancements in the area of coaching. Coaches of Canada aims to play host to the Coaches of the world at the Vancouver 2010 Olympics.