Professional coaches have committed themselves to providing competent and comprehensive coaching. They have achieved the highest levels of competency through education, training and experience, ethical behaviour and professional conduct.

Coaches of Canada was established in order to provide support and services to its membership of professional coaches. In that vain, Coaches of Canada strives to:

• connect its members and the coaching community in order to foster peer-to-peer learning and leadership opportunities;
• promote the profession of coaching and the value of a coach by providing a collective voice for the needs of coaches and for the valuable role coaches play to the media, government, within the sport system and to the public;
• regulate the profession of coaching and protect the public interest by ensuring members obey high standards of ethical conduct; and
• serve its members with access to services and benefits that improve their daily professional lives.

Through the work of its Professional Practices Committee, Coaches of Canada strives to raise the standards of professional coaches and to represent coach issues that arise within the profession.

Coaches of Canada is also affiliated with other national associations, including the Coaching Association of Canada, Canada Olympic and Paralympic Committees, Canada Games Council, Commonwealth Games Association of Canada and Sport Canada. Partnering with these groups provides Coaches of Canada with input on recent developments in the coaching and sporting professions on a broad scale.