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Strategic Direction

Coaches of Canada has six strategic directions to ensure the goals are reached:
 

Membership, Promotion and Affiliations - to create, maintain, and promote an association of coaches with a commitment to professional standards of practice

Education and Experience Standards - to ensure that a relevant body of knowledge necessary to the carrying out of the acts of the professional coach is accessible to aspiring professionals and is taught in a fashion demanding consistently higher standards of knowledge and competency

Ethical Standards - to ensure the professional coaching community works to laudable ethical standards in the execution of its tasks

Upgrading and Professional Development - to ensure coaches continue to have the most current technical information as it evolves and that coaches have a basic understanding of professional skills (legal, management, etc.) necessary to support their coaching duties

Advocacy - to establish the credibility of the coaches' voice and to ensure that it is represented in key decision-making bodies of sport

Professional Services - to provide the members with a range of services aimed at facilitating access to information and enhancing career development.

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