| To advance the profession of coaching; and to advance the contribution coaches make to individuals, teams, communities and society.
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Coaches of Canada believes…
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| coaches have a unique role to play in drawing out the best in their athletes and teams. Coaches recognize and develop talent and believe in possibility... |
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| the role of the coach goes beyond the performance of an athlete/team. Coaches provide inspiration, build strength in character and contribute to realizing potential... |
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| the profession of coaching needs to be guided by the highest standards of ethical conduct and that no genuine achievement in sport is possible without ethical conduct... |
| • | in recognizing the critical role played by the extensive network of volunteer coaches in the Canadian sport environment... |
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| and that coaches must lead by example in their sport and their communities. |
COACHES OF CANADA
